Do you have a Pay Per Click (PPC) advertising campaign? Are you paying too much for clicks? As stated by Jupiter Research, the average click price soared from $0.26 in 2003 to $0.29 in 2004 and $0.47 in 2009. And that’s only the cost for a regular keyword. How much more for a more popular keyword? The cost of PPC advertising is obviously on the rise.

The price for the top spot on Overture.com for “data recovery” is currently $4.30 per click. Google displays an average cost per click of $9.10 for that keyword. That’s too much for a single click. But do you get what you’re paying for. There’s a great chance you would if you have proper PPC management with the right PPC management company.

In the world of PPC advertising but then again, there are the so-called bogus clickers who click on your PPC ads without the real interest of purchasing your product, but still results in you having to spend for that click; and there are countless out there. Click fraud is the practice of twisting PPC advertising data by generating unwanted hits. Several statistics claim that as much as 50% of PPC advertising in some competitive categories could be the product of click fraud.

“John Squire, vice president for product marketing for Coremetrics, which provides consulting and Web analysis for online merchants like Eddie Bauer, OfficeMax and CompUSA, estimated that the company’s clients were spending about $10 million a year on fraudulent clicks. That is, they are paying about $10 million on consumers that do not exist.”

Click fraud is done by traffic affiliate partners of PPC search engines who make a commission on paid clicks generated by their website visitors and by competitors who want to decrease the effectiveness of your PPC campaign. Some of them even hire human clickers or use automated programs that click on paid listings for them.

Knowing this, although you would quickly get visitors to your site this way, Pay Per Click advertising must not be your only means of getting targeted traffic to your site. It’s critical that you constantly monitor your Pay Per Click advertising campaign to make sure that everything is going on as prepared. Your PPC management company has a team of experts to effectively do this for your campaign and a whole lot more. Bear in mind that you don’t have to pay much jmore than you have to for a successful PPC advertising campaign; but it all begins with proper PPC management with the right kind of people.